# Technical Solutions

## Corelle Brands Customer Feedback
### The Need
Originally, Corelle Brands had a system in place for tracking customer purchases at stores around
the US. As they sought a way to collect consumer feedback, a marketing plan to incentivize the
customer with a coupon in exchange for filling out a quick survey was launched.  

### The Solution
Utilizing the Laravel framework, Conductive built a platform that would pull in a data feed from
World Kitchen's sales records, parse it, and store the records in a database. Customers that come
to the website can enter in their receipt information, which is then matched to a purchase record, and
then fill out a short survey. Upon completion, the user receives a coupon for their next Corelle
Brand purchase. Conductive integrated our system integrated with Bronto to fulfil sending the
final coupon code transactional email.

### The Takeaway
Corelle Brands saw a huge engagement with consumers and has since been able to collect over 30,000
user-filled surveys at the time of writing this. This open channel of communication with their
consumers has yielded insights about their consumer's buying experience and quality of their
products. 

## Pensford Financial
### The Need

### The Solution
Conductive hand-crafted a CRM tool that allowed Pensford to pre-populate user accounts with their
customer's data, and setup specific projects for those customers.

### The Takeaway
Through automated transactional emails, their customers were prompted to login to the system,
fill out remaining or missing data, and get regular status updates on their project. This
streamlined Pensford's workflow, as well as massively cut down on human errors in the document
fulfillment process.

# Creative Solutions